So, you’ve decided to start a business – great! Now the challenge is getting customers, retaining them as loyal patrons, and getting more customers. In other words: lead generation.
When a stranger is drawn to your business with a natural attraction to your product or service, it is much easier to create an organic conversion from a stranger to a paying customer. That’s why it’s so important to find unique ways to attract people to your business. It’s the reason why stores in malls set up attractive displays and colourful kiosks, and it’s why Pinterest is so successful – they all find ways to get strangers naturally interested so they can warm up to the brand enough to be open to dialogue, and eventually, to making a sale.
But before a business can post anything up on Pinterest or elsewhere – it has to create interesting content or have an offer that sparks enough interest to create lead generation. This is also the reason why many businesses decide to turn to business process outsourcing for lead generation.
Coming up with interesting content and unique ways to spark that attraction from customers isn’t easy. It’s a full-time job; something that takes years of dedicated practice – that’s why it’s best to leave it to professionals. Once you’ve gotten this hairy task of lead generation off your plate, it’s easy to see why companies such as PITON-Global in Manila, Philippines, are known for their award-winning lead generation services. Because who wants to sit and come up with content all day long? You want to focus on your business and unless your core services are lead generation, it’s just one more business process best left to outsource to a high-quality team who can provide the best approach to generate leads that will convert into regular customers.
There are many different types of lead generation that are being offered by lead generation providers in the Philippines, however, and before turning things over to the pros, you should have an idea in mind of what kind of lead generation you’d like them to help you with. One of the most efficient ways to acquire new customers is outbound lead generation, also known as prospecting. It might come as a surprise but lead generation through cold calling is still one of the best ways to acquire warm sales leads.
In outbound lead generation, the marketer makes the first interaction with potential leads, through methods such as direct emails and phone calls.
Some debate the relevance and effectiveness of outbound lead generation techniques, especially in In today’s highly connected world. Even though it’s a more of an “old school” method, outbound lead generation does work – especially when spiced up with some modern tactics and technologies of today.
With graphic web design, campaign planning, copywriting and outbound calling skills, a company can have highly successful outbound lead generation. But as you can see, it’s about more than sending out a few direct emails and making phone calls.
According to Forbes magazine, the best websites have “an optimized landing page that includes a clear value proposition, a strong call to action (schedule a demo, start your trial, etc.), user testimonials and existing customer logos (for social proof), and benefit-based language (explain how your product/service benefits users, instead of listing features).”
Which would you rather have, a marketing tactic where the prospect decides when to reach out and make contact, or one where you, the marketer decides? With so many things to stay on top of, it just makes more sense for a business to outsource the processes for outbound lead generation to professionals so as to not drain precious company resources, and to ensure a successful marketing campaign.